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marketing mentor group course

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


Tiffany Sostar, CPDT

DogStar Training and Behaviour Consultations

Okotoks, Alberta

www.dogstaronline.ca

Hi guys,

 

I just wanted to say thanks for the wonderful time spent together during the marketing mentor course.  It was a godsend for me, and really motivated me to new levels of marketing.  Everyone flies off in new directions after something like this, hopefully encouraged and enthusiastic, but I hope we're able to stay in touch!

 

Susan and Veronica, you both did a great job!  It was worth the money and more.  Susan, you always have something to say and I will be hearing your advice in my head whenever I come up with new ideas!  Veronica, you are fabulous at encouraging and coaching people in the right direction.  I think you both are providing a service that is very needed.

 

Thanks again for the great advice,

 

 

MARKETING MENTOR TELECOURSE

Presented by Susan Smith
Price: $295.00
Date: Wednesdays

         May 4, 2011 through June 29, 2011

Time: 12:00pm-1:30pm Central

 

Are you ready to roll up your sleeves and start a serious marketing program to grow your business now?  If so, Raising Canine brings you a very special Marketing Mentor Group.  This remote course starts May 4, 2011  and runs for 8 weeks (with a week off in the middle to catch up!); if you jump right in you will have an effective marketing project to grow your business completed before 2011 is over!! 

 

Do any of the following describe why you haven't started, finished, or followed through with the marketing you know you should be doing?

 

Active – Are you too busy to find the time to market?

Finances – Are you worried that the cost of marketing will be more than you can afford?

Regularly unprepared – Do you find yourself driving by a vets office, but don’t have any marketing materials with you?

Avoidance – Do you find yourself deliberately unprepared, finding something else to do, or taking an alternate route so you won’t have to stop at the grooming salon?

Inconsistent – Do you drop materials off at a vet’s office, then not go back for 6-8 months?

Distressed – Does your stomach start churning when you think about talking in front of an audience?

 

If you’ll notice, the acronym for all the above is “AFRAID!”  Don’t worry – it’s perfectly normal, and most people do the same things.  However, the difference between a successful business and one that fails to meet its owner’s goals is the person who actually does the marketing, despite being afraid.

 

Enrollment is limited to eight people, so don't hesitate -- this is a wonderful opportunity to materially increase your business.

 

We must have 3 people enrolled before we will run this class. If, for any reason, the class is cancelled,

you will have the option of waiting for the next class or having your money refunded.

 

CLICK HERE TO ENROLL

Sue

 

P.S.  If you are not going to start your marketing program now, then when?  Give yourself the gift of a comprehensive marketing plan for the coming year and complete a major marketing project this year!  No one deserves it more than you and the world is waiting for your gifts. 

 

The Marketing Mentoring Course will be held on Wednesdays beginning May 4, 2011.  This Mentoring Course costs only $295.00.

 

COURSE BASICS

 

Course Goal:  To accomplish one major marketing project within the 8-week period of the course while learning basic marketing techniques and secrets

 

Course Length:  8 Weeks (7 meetings)- every Wednesday from 12:00pm Central to 1:30pm Central, starting May 4, 2011, with no meeting the week of May 25, 2011.

 

Pre-Requisite: None

 

Number of Students: Maximum number of students is 8, which will allow every student to have one-on-one help during each mentoring session

 

Course Summary: Course will help students to define, plan, and implement their plan.  Implementation has two aspects: Networking and Design.  Networking is any work involving reaching out to others (for example, getting a shelter to agree to allow and help advertise a lecture series).  Design is working on the actual project (for example, an outline of the lecture series).  Feedback and support will come primarily from colleagues in the class, guided and facilitated by the instructor.

 

Syllabus: 

Week One - Introduction

Intro Lecture

  • marketing concepts
  • setting goals
  • time management
  • choosing a project
  • scope
  • examples
  • project planning
  • from brainstorming to implementation—what to expect from the course
  • Ground Rules for supporting each other

Homework:        Choose a Project (submit before class)

Week 2 - Brainstorm & Refine

Share project ideas, w/guided group feedback

  • concept
  • goals
  • context within marketing plan
  • assessment

Homework:        Fine Tune
                           List Tasks (submit before class)

Week 3 - Implementation—Networking

Mini Lecture

  • networking message—what’s in it for you?
  • networking approach—how and when
  • share networking ideas, w/group brainstorm

Homework:        Networking Action Plan (submit before class)

Week 4 – No Meeting – Catch Up

Week 5 - Implementation—Design

Share refined project concepts, group brainstorm for design

Homework:        Begin Design Implementation
Begin executing Action Plan.

Week 6 - Check In – Social Media

Mini Lecture

  • social media—what’s in it for you?
  • Social media—how and when
  • share social media ideas, w/group brainstorm

Share progress and difficulties regarding design and/or networking. Group brainstorm for each.

Homework:        Implementation

Week 7 - Check In

Share progress and difficulties regarding design and/or networking. Group brainstorm for each.

Homework:        Implementation

Week 8 - Report & Reflect

Share progress and brainstorm next steps, reflect on process and lessons for future use.   

 

We must have 3 people enrolled before we will run this class. If, for any reason, the class is cancelled, you will have the option of waiting for the next class or having your money refunded.

 

Contact Raising Canine

sue@raisingcanine.com

512-916-4007

 

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