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marketing mentor group course
MARKETING MENTOR TELECOURSE Presented by Veronica Boutelle Date: Wednesdays July 7, 2010 through August 18, 2010 Time: 12:30pm-2:00pm Central
Are you ready to roll up your sleeves and start a serious marketing program to grow your business now? If so, Raising Canine and dogTEC have joined forces to bring you a very special Marketing Mentor Group. This remote course starts July 2, 2010 and runs for 7 weeks; if you jump right in you will have an effective marketing project to grow your business completed before 2010 is over!!
Do any of the following describe why you haven't started, finished, or followed through with the marketing you know you should be doing?
Active – Are you too busy to find the time to market? Finances – Are you worried that the cost of marketing will be more than you can afford? Regularly unprepared – Do you find yourself driving by a vets office, but don’t have any marketing materials with you? Avoidance – Do you find yourself deliberately unprepared, finding something else to do, or taking an alternate route so you won’t have to stop at the grooming salon? Inconsistent – Do you drop materials off at a vet’s office, then not go back for 6-8 months? Distressed – Does your stomach start churning when you think about talking in front of an audience?
If you’ll notice, the acronym for all the above is “AFRAID!” Don’t worry – it’s perfectly normal, and most people do the same things. However, the difference between a successful business and one that fails to meet its owner’s goals is the person who actually does the marketing, despite being afraid.
Enrollment is limited to eight people, so don't hesitate -- this is a wonderful opportunity to materially increase your business.
We must have 6 people enrolled before we will run this class. If, for any reason, the class is cancelled, you will have the option of waiting for the next class or having your money refunded.
Sue
P.S. If you are not going to start your marketing program now, then when? Give yourself the gift of a comprehensive marketing plan for the coming year and complete a major marketing project this year! No one deserves it more than you and the world is waiting for your gifts.
The Marketing Mentoring Course will be held every Wednesday from July 7, 2010. This Mentoring Course costs only $350.00.
To ensure your best
success, your marketing project should come from a solid, comprehensive
marketing plan that provides you with goals and direction. This will help
you make the best design and implementation decisions possible. Don’t
market in a vacuum!
Course Goal: To develop a marketing plan and accomplish one major marketing project within the 8-week period of the course while learning basic marketing techniques and secrets
Course Length: 7 Weeks - every Wednesday from 12:30pm Central to 2:00pm Central, starting July 7, 2010
Pre-Requisite: None
Number of Students: Maximum number of students is 8, which will allow every student to have one-on-one help during each mentoring session
Course Summary: Course will help students to define, plan, and implement their plan. Implementation has two aspects: Networking and Design. Networking is any work involving reaching out to others (for example, getting a shelter to agree to allow and help advertise a lecture series). Design is working on the actual project (for example, an outline of the lecture series). Feedback and support will come primarily from colleagues in the class, guided and facilitated by the instructor.
Syllabus:
Week One - Introduction
Intro Lecture · marketing concepts · setting goals · determining assessments · choosing a project o scope o examples · project planning o from brainstorming to implementation—what to expect from the course · Ground Rules for supporting each other
HW: Choosing a Project
Week 2 - Brainstorm & Refine
Ground Rule reminder Share project ideas, w/guided group feedback · concept · goals · context within marketing plan · assessment
HW: Fine Tune
Week 3 - Implementation—Networking
Mini Lecture · networking message—what’s in it for you? · networking approach—how and when · share networking ideas, w/group brainstorm
HW: Networking Action Plan
Week 4 - Implementation—Design
Share refined project concepts, group brainstorm for design
HW: Begin Design Implementation Begin executing Action Plan.
Week 5 - Check In
Share progress and difficulties regarding design and/or networking. Group brainstorm for each.
HW: Implementation
Week 6 - Check In
Share progress and difficulties regarding design and/or networking. Group brainstorm for each.
HW: Implementation
Week 7 - Report & Reflect
Share progress and brainstorm next steps, reflect on process and lessons for future use.
We must have 6 people enrolled before we will run this class. If, for any reason, the class is cancelled, you will have the option of waiting for the next class or having your money refunded.
Contact Raising Canine 512-916-4007
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