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Longer Courses - over 2 sessions
Raising Canine has declared 2007 "The Year of the Business!" We spend a lot of time and money increasing our training skills, but not nearly enough honing our business skills. You can be the best trainer in five counties -- if no one knows that, you won't have a successful business! Every month, Raising Canine has at least one course dedicated to improving your business. Look for this symbol next to the course name "$"-- if you see it, it means it's a course designed to improve your business skills!
$How to Run a Dog Business: Putting Your Career Where Your Heart Is Entire Series: 10 courses - 1 per month (each course can be purchased separately -- go to the Telecourses page) Presented by Veronica Boutelle Dates: March 20, April 18, May 16, June 20, July 18, August 15, September 5, October 17, November 7, December 19, 2007 Time: 12:30pm-2:00pm Difficulty Level: Basic
March New Pups: Getting Started Is a career as a dog pro right for you? How do you get started? We’ll look at the financial, personality, and lifestyle aspects of of owning your own professional dog service business, and show you a few paths you can take to get there. Along the way we’ll answer questions such as “How much money can I make?” “What is it really like to be a dog trainer, walking, sitter, or daycare owner?” “What is legally required to be a dog pro?” “How do I get the training I need?” You’ll take away tips for getting started on the right paw and checklists to guide you as you move forward.
April Legalities & Liability From business licences to limited liability company filing, from domain names to service marks, insurance to tax issues—here are the nuts and bolts behind owning a business. Learn what you need to know to own a legal business and protect your liability—and let us lower your anxiety in the bargain.
May Marketing: The Message Discover the keys behind developing a marketing message that gives clients a reason to choose you over all their other choices.
June Marketing: The Plan You’ve got your message, now how do you get it out there? Let’s get that phone ringing with a creative plan based on your unique strengths and needs.
July Keep ‘Em Coming Back Tips for building strong referrals and repeat business. Everyone talks about wanting word of mouth—how do you build it?
August To Package or Not To Package Learn or rethink how to define and package your services for maximum client appeal, top revenue, and your own enjoyment and quality of life.
September Money Matters: Rates, Policies, and Sales How to set and adjust rates and set client policies that will benefit your bottom line and your life as a dog pro. Does hearing the question “How much do you charge?” send your pulse racing? Get tips on how to effectively discuss rates and money with clients without the discomfort.
October Going Full Time Still stuck in a cubicle during the day, left to squeeze your training into the evenings and weekends? Learn strategies for creating and surviving a transition plan to reach your dream of working with dogs full time.
November Old Dogs: Expanding your Business Reaching a point where you can’t do it all yourself? Dreaming of the next step? Learn about the options for and implications of expanding your existing business, including hiring employees vs independent contractors (and a couple other options). And get some tips on increasing your efficiency and productivity, too.
December Feeling the Burn: Avoiding Professional Burnout Tips to keep yourself in the game for the long haul—and increase your bottom line at the same time.
Contact Raising Canine 512-916-4007
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