Return to Main Page

Sell Your Services!

A 10 Step Buying Process for
Converting Prospects to Clients

Dog trainers are not salesmen! We train dogs and teach people – we love to give information away that we think will help a situation. Unfortunately, that technique loses us more customers than it gains.

This simple 10 Step Buying Process will:

• Teach you how to present yourself as an expert and professional;
• By positioning yourself as an expert, you eliminate many of the objections a potential client has to engaging your services – including cost! If someone has contacted you, they have an urgent need; they are now in the process of deciding whom can best help them. They want an accomplished and sought-after expert. A professional demeanor will convince them that you are the most qualified consultant available to resolve their dog’s behavior problems.
• Teach you how to gain credibility with potential clients;
• Credibility goes along with being an expert, but it also creates a level of trust that simply being an expert does not. By creating that trust, you give yourself a significant edge over your competition – you have that extra quality that convinces people to work with you.
• Take control of the initial contact; and
• It’s very easy to get sidetracked by the specific problems and life stories of a potential clients’ dog, letting the prospect lead the call – the 10 Step Buying Process will save you valuable time by keeping you on track.
• By taking control of the initial contact, you create an impression of professionalism and experience. You are the expert; you are in charge – your client needs the assurance that you will be able to safely lead them through the minefield of their dog’s behavior problems to happy result of a well-adjusted family member.
• Even though this e-book is specifically designed to turn a prospect into a client, the lessons in this book will carry over into all your client interactions, saving time, increasing client compliance, and resulting in good outcomes
• Close the sale.
• Well, this is pretty self-explanatory – the more sales you close, the more money you make and the better your life becomes!

The 10 Step Buying Process was written by experienced, professional sales people who have studied and honed their craft, with input specific to the dog profession from Susan Smith of Raising Canine. For more information on the authors, click here.

The 10 Step Buying Process is a system that, if used and practiced, WILL increase your conversion rate. It’s laid out in easy-to-follow steps and even includes a cheat sheet to keep by your phone during your interviews.

Get this downloadable e-book for just $17.00